Identifying Market Opportunities for Rural Smallholder Producers
Carlos Ostertag, Mark Lundy, María Verónica Gottret, Rupert Best, and Shaun Ferris
One of a series of good practice guides describing a participatory and area-based approach to rural agroenterprise development. Identifying Market Opportunities for Rural Smallholder Producers combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agroenterprise development projects within a defined area or territory. The guide provides a simple and systematic participatory method for gathering market information to identify products and services for agroenterprise development. This document is a reprint of a document published by CIAT.
2008
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